Brand Experience & Editorial Design (Non-Profit Project)
Singles Weekend Event (2018)
Developed the visual identity and branded experience for a community-led weekend bringing established professionals together to connect, network, and explore meaningful romantic relationships. Led the design of the welcome packet, event materials, and social media graphics, creating a sophisticated visual system tailored to a mature professional audience.
The welcome packet combined editorial-inspired layouts, elegant typography, photography, geometric linework, and fashion illustration. I also created an illustrated look book within the guide to introduce a playful and whimsical element while maintaining the overall polished aesthetic.
Art Direction
Brand Design
Editorial & Layout Design
Illustration
Social Media
Visual Storytelling
Digital Catalog
Instagram Posts
Canva
