Kids 2
At Kids2, I lead packaging design for the Bright Starts in-house brand alongside licensed and partner brands including Disney, Ford, and John Deere. My work spans a diverse range of children’s products—from toys and developmental gear to sleep essentials designed for children under six.
I focus on creating strategic, consumer-driven packaging that strengthens shelf presence through clear visual hierarchy, engaging storytelling, and impactful brand communication designed to capture attention and drive purchase decisions. Beyond visual design, I contribute to early-stage packaging concepts and structural direction, balancing innovation, functionality, and competitive market positioning.
Package Design
Brand Identity
Art Direction
Disney
John Deere
Ford
Bright Starts
Baby Einstein
Ingenuity
Marvel
Work
Trade show & digital displays
