Design Portfolio
A collection of branding, marketing, and digital design projects focused on visual clarity, creative storytelling, and impactful communication. Each project combines strategic thinking with refined aesthetics to create engaging brand experiences.
KIDS 2
At Kids2, I lead packaging design for the Bright Starts in-house brand alongside licensed and partner brands including Disney, Ford, and John Deere. My work spans a diverse range of children’s products—from toys and developmental gear to sleep essentials designed for children under six.
I focus on creating strategic, consumer-driven packaging that strengthens shelf presence through clear visual hierarchy, engaging storytelling, and impactful brand communication designed to capture attention and drive purchase decisions. Beyond visual design, I contribute to early-stage packaging concepts and structural direction, balancing innovation, functionality, and competitive market positioning.
PEACHTREE PLAYTHINGS
At Peachtree Playthings, I gained valuable experience in the dynamic environment of a small agency, as a recent graduate. My role also allowed me to expand creatively across illustration and product innovation, including developing artwork for children’s coloring books, magic towels, and new product concepts presented to buyers and sales teams. Wearing multiple creative hats strengthened my ability to blend strategy, branding, illustration, and product thinking into cohesive design solutions.
DAY OF PLURALISM
The visual identity was designed to embody stability, inclusivity, and interconnectedness. Geometric elements represent structure and foundation, while flowing organic shapes introduce movement, humanity, and collaboration.
The balanced linework and minimalist composition reinforce clarity, peace, and timelessness. The color palette was intentionally selected to evoke tranquility, strength, and cultural harmony — visually supporting the core message of pluralism and collective belonging.
MARKEZZA JEWELERS
A luxury rebrand created to modernize and elevate the visual identity of MarkeZza Jewelers through refined typography, custom brand elements, and a cohesive design system inspired by elegance and timeless sophistication.
The project included logo redesign, color palette development, custom patterns, business collateral, and digital applications designed to create a unified and premium brand experience across all customer touchpoints.
Deep burgundy and gold tones were intentionally selected to symbolize luxury, prestige, warmth, and craftsmanship — reinforcing the emotional value and timeless nature of fine jewelry.
As Creative Director, I lead the design of marketing and brand materials across print, digital, and event platforms—including flyers, banners, booklets, and social media content—to strengthen brand presence and audience engagement. I also oversee interactive event experiences, maintain high visual standards across all setups, and coordinate closely with photography and audiovisual partners to ensure seamless creative execution.
PERSPECTIVE
A Nature-Inspired Editorial Lookbook
An editorial lookbook inspired by the harmony between nature, beauty, and self-expression. Combining feminine aesthetics, makeup artistry, and modern editorial layouts, the project was designed to create a visually immersive narrative rooted in elegance, individuality, and creativity.
Inspired by vibrant spring and summer environments, the catalog blends expressive imagery, soft typography, and organic compositions to capture the connection between artistic styling and the natural world.
The project was designed to reflect the idea that beauty exists in individuality, emotion, and the natural details that surround us.
Credits:
Photography: Nureen Bhimani
Mentor: Ariz Hemani
Models: Sabeen Bhimani & Allie Ng